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Not everyone can be a good designerThe ability to design well requires knowledge, talent, and wisdom. As humans, we recognize a good melody when we hear it. Even those of us without a musical background or an ability to play an instrument understand music’s potential to generate emotions and visceral impressions. Similarly, people subconsciously recognize good and bad designs when they see or experience them. In the case of music, you can teach someone how to play an instrument or sing a song, but that does not mean they can produce the sound and feelings associated with that of great music. The same is true regarding the design industry — many will acquire the skills and tools to design, but that does not mean they can or will ever produce great work without all the necessary ingredients. Tools and credentials: Receiving a formal education in design and learning how to utilize design software is vital for a successful career in design. However, having a degree or being a wizard with design applications does not instantly make you a good designer or even a mediocre one, for that matter. There are intrinsic abilities good designers possess that go beyond credentials and technical skills. Recently, “Design thinking” boot camps and certificates for non-designers have become extremely popular. And while the noble intention of educating non-designers on the purpose and importance of good design is welcoming, this training does not transform individuals into designers. The ability to both comprehend and create design compositions is what separates designers from non-designers. This notion brings to attention one of my favorite topics, non-designers who learn how to use do-it-yourself design software or platforms such as Wix or Canva and magically believe they are designers. This utilization of design software reminds me of a children’s art class. You can supply a classroom full of kids with a canvas and a set of paintbrushes. But just because they have the same tools and even know how to use them does not mean they can all produce something worthy of the fridge. Beauty without purpose: The first ingredient all good designers must possess is some form of natural talent. This aptitude manifests as an instinctual and intuitive ability to recognize critical design properties such as hierarchy, color, and emotion. As with many professions, natural talents make someone more proficient at their job than others. Not everyone can become an NBA player or NASA engineer no matter how hard they practice or study. Pre-disposed characteristics and factors such as genetics, intelligence, temperament, and a bit of luck are fundamental in determining who represents these top-tier professional hierarchies. I am not implying practice and persistence do not have advantages. Work ethic and grit are essential characteristics used to separate the wheat from the chaff regarding a field filled with natural talent as you make your way towards the top. However, possessing natural skills and a good work ethic can only get you so far. Having relevant experience and knowledge is another vital ingredient to becoming a good designer. Designing with wisdom: Design is about solving problems. A designer can produce the most attractive composition the world has ever seen, but if it does not communicate its intended purpose or goal, it is, by definition, a bad design. Experienced designers not only know how to develop aesthetically pleasing designs, but they also know how to solve the problem at hand. The purpose may be triggering someone to take action or exposing them to an idea, concept, or information. The ability to articulate and produce effective design solutions is a craft gained through experience and knowledge. It is the one skill set we can not expedite or possess naturally.
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